LIIAR



Language
This is the language used in my magazine which would be the lyrics of the song i am using. I will have to listen to the lyrics and show them through my music video. A music video uses non digetic sound however the music creates the atmosphere within the video. The atmosphere is a love song.

Ideology
The ideology is how i portray the meaning of my music video. The genre of the song will have to come through within my video using some of the normal conventions. Music videos can break normal conventions as long as they know the rules. However my music video doesn't break normal conventions therefor i will be doing a conventional love genre music video


Institution
When I'm producing my music video I will be an independent producer. However i will be majorly influenced by the Major music industry institutions such as Warnerbros & universal.


Audience
the target audience for a music video determines the editing process & type of song. For my music video i will be using an age group of around 15-30, this is a wide range and will appeal to more people.


Representation
How the piece of media is represented e.g. how the genre is represented through the mise-en-scene, cinematography, sound & editing. Also through the normal codes & conventions of music videos.



Conventions of a music video
The conventions of a normal music video would be

• Non continuity editing
• jump cut shots (normally to the beat of the song)
• various camera techniques such as panning, medium shots, hand held shots and static shots.
• a variety of locations