Rhianna - loud
Leona Lewis - spirit
Beyonce - Halo
This album cover is an extreme close up of the artists face. extreme close ups are common on album covers as it shows the artist the audience is buying and becomes personal. the colour has been tainted red this is to add to the colour.
Genre
the genre of the front cover has to match the codes and conventions of a normal CD cover, whilst also adapting to the genre of the type of music the artist produces. You also have to consider the information's you put onto the digipack, for example the title of the album, album track list. The genre of Rhianna's album cover is a vintage type with a modern twist. The cover is a statement of "LOUD" and this comes across in the genre. The bright red lipstick and hair is a deliberate statement.
Chosen image
the mise-en-scene of the CD cover it is important to take all aspects into account. For example the chosen picture, type of shot, colouring, props, lighting and choice of style. For Rhianna the colour is a taint of red overall this suggests a vintage style for example the red lipstick was a popular connotation for sex. The colour of Rhianna's lips also match the colour of the hair & the tint of the overall cover, This brings a warm feel to the cover. Rhianna's hair is a shocking red colour, this emphasizes the "Loud" title as the colour stands out. Also the colour red on a persons hair is the most dominant colour in terms of hair dye, this is a statement of dominance. The image is an extreme close up which allows the audience to connect with the artist more. Rhianna has her eyes closed, this was a deliberate choice. I interpreted this as a picture that breaks conventions and allows the reader to be intrigued as to what the album contains. Rhianna's face is also serious to show that she is a serious artist.
LETTERING/FONT SIZES AND STYLING:
The lettering font size and style is crucial in promoting the album cover. It must represent the chosen genre and artist. For Rhianna's album the title is "loud" therefore the font has been spread out between the bottom cover, this could be interpreted as being loud as it is taking up more room. The title font size is much shorter than the overall album cover. It also isn't bold which doesn't represent a "loud" connotation. However i interpret this as Rhianna wants to appear louder and more vibrant then the title itself, appearing "loud" The artists name "Rhianna" hasn't been used, I believe this was deliberate to show that she is loud enough to be known without her name written.
Leona Lewis - Spirit
The second CD cover i have chosen to analyse is Leona Lewis "Spirit"
genre
The genre of this cover is tame and mainstream. I have interpreted this through a variety of different elements. Firstly the colour scheme is low key and the facial expression is serious. compared to the picture above (Rhianna's) the colours and way the photo is position have a dramatic effect on how is is perceived.
The mise en scene of the image is an extreme close up of the artists face and hair. This is similar to the picture above because many CD covers conventionally have an extreme close up of the artists face. There is colour on the cover however it has been toned down and the overall colour is a caramel brown look. This matches with Leona's hair. Leona's hair is wavy and natural, I interpreted this as a link to the title spirit, that nobody can identify a spirit it is something natural. Also the green eye shadow that Leona is wearing is a colour related to nature e.g grass. this will be a link to the title "spirit" The background is dark, this could be emphasizing the darkness and unknown of "spirits".
LETTERING/FONT SIZES AND STYLING:
The words used are the artists name "Leona Lewis" and the title of the album "Spirit" The artists name doesn't always have to exist. The font style is small lettering and it isn't bold, This will be because the album "spirit" isn't a bold title. The artists name is placed at the top whilst the name of the album is below this helps frame the image & draw attention to Leona's face. Th colours are different, the name is in white and the title is in a light yellow. This is because the title needs to stand out against Leona's neck and the name of Leona needs to standout against the black, and yellow again is a colour related with nature, e.g the sun.
Beyonce - Halo
Genre
The genre for Beyonce's CD cover is again a timid mainstream album. Its target market is clearly young girls. This you can see from beyonce's girl like tendency's on the album cover.
Chosen Image
Th chosen image along with the rest of the mise-en-scene is in black and white. Interestingly this album cover is not an extreme close up of the artists face. It is inf act a long shot of beyonce strolling along the beach. This theme echo's the theme of her video "Broken hearted girl" which i have analysed below. this has to be taken into account when choosing a particular genre. The way the artist is standing is in a conventional girl pose with her hands hiding part of her face. the outfit is also silky and dressy. The outfit could be related to an angels outfit relating tot he title "Halo" The artists hair is also pushed back to create a more natural effect. The background of the sea and sand is out of focus, this is to ensure the main focus is Beyonce the artist. Also the background contrasts with Beyonce's hair as to make her stand out.
LETTERING/FONT SIZES AND STYLING:
The font style is different for the artists name and for the title. The name "Beyonce" has been made to be the most dominant out of the two names, as this is the artists name. Int he background the line between the sea and the sky interestingly overlaps the middle of Beyonce's name. I interpreted this as the feel of a Halo across Beyonce's name, relating to the title of the album. The full words are in capital letters, this draws attention tot he, and they are placed along the left hand side of the screen because the main image takes up the right hand side.
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