The video starts with Beyonce pulling up into a parking space & then cuts to a close up of her face crying, this is to emphasize the emotional state she is in . The video is in black & white through out the first half, I interpreted this as Beyonce is reminiscing on her time with her partner in the car. The camera cuts after about a second to Beyonce walking away from the camera towards the sea. The camera shot is a close up, like it has zoomed in on her. Her body is like a shadow & emphasizes her curves. This is in slow motion which adds to the slow effect of the song.
The section of the song that follows cuts from Beyonce reminiscing in the car to Beyonce on the beach with a boy running around in a couple way. The shots of the couples are made to look like they are used by a home video by making the camera look a lower quality. The camera uses fading techniques form the sea to Beyonce in the car. The camera also tracks all over the beach creating a bigger picture effect, whilst Beyonce is singing. It then becomes hand held in parts, this creates a home video effect as if the audience were in the moment
The mise-en-scene of the film is black & white & set on a beach. Toward the end of the video however at 2:59 colour comes into the video very faintly, this could signify that Beyonce has overcome her broken heart. She also puts a flower back together however the camera is playing back as she broke the flower before. I interpreted this as Beyonce is piecing back together there relationship through this red rose. The choice of location a beach conventionally a romantic location for couples and i think this is why this location is chosen. The couple are seen play fighting & the male is seen as the dominant one were as beyonce is seen as more passive.
Throughout the video it keeps cutting to the same shot from the beginning when Beyonce is a dark figure walking forwards towards the sea, This is a convention of love songs as it is emphasizing her womanly figure and the sea makes her look dismissive. As the song progresses the camera adds another shot of Beyonce & her partner walking hand in hand in the same frame shot. I think this indicates that she is no longer 'broken hearted' Also it matches the lyrics 'but now i don't hate you'
Throughout there are lots of close up shots of Beyonce This is a normal convention of a music video as the audience want to see the artist. At the end of the video Beyonce is putting her seat belt on with a smile like the song has worked out her relationship. Throughout the song it shows progression
The narrative would be as Short o' Sullivan would suggest a common narrative structure. This is because it starts with an established plot (Beyonce appears to be arguing with her boyfriend) this is then followed by a development of a problem (when Beyonce is crying about reminiscing) then it finally comes to a resolution (the colour comes to the video as she pieces the rose back together of there relationship)
The genre of this video is mainstream RnB, it is definitely mainstream because of the conventions used such as close up shots, slow motion movement, location is a very common one.
The video closely relates to a clip from a film called "From Here To Eternity" they are both black & white & located at the beach and both video's represent a love scene one the beach. black & white can be associated with the past and "From Here To Eternity" was made in 1953. Women therefore are made to be portrayed as traditional housewife types.
By positioning the female resting on the male, & also the women have been made to look helpless. Both black & white, this creates a stronger emotional meaning and gives off verisimilitude.
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