Monday, 4 October 2010

conventions of music video's

Music video's are designed to sell the artist & their type of music. Various video's have different genre's which are not what the artist may be but how they want to be perceived.
For example Madonna-Vogue has all the conventions of late nighties old style appearance. & has a high brow middle class genre. Also in black and white. However it also challenges male & female conventions because men are posing to be seen as pretty similar to the way woman are perceived to act, Also Madonna dresses in a suite that a male would normally were at the end of a line of males.
Madonna also takes up an iconic look of Marylin Monroe to emphasise the genre she was aiming for. This video was made in the 1990


























Another convention of music video's is that they cut on to the beat of the song, which mostly every music video uses. This is a good technique because it fits with the sound track.
Music video's don't necessarily have to have a meaning behind it, it can simply be interesting for the viewer to watch. A main convention is that the artist has a variety of close up shots. This is because they are the main attraction. For an example of a different interesting video i have looked at radio head: no surprises







This video is in one full shot. There are no different angle shots all you can see is a close up of the artists head throughout. The interesting thing about it is that its something different. The artists dark then becomes lit up, covered in water & eventually dark again. The title is called no surprises & that might have something to do with why there are no action cuts or different angles because that way there is no surprises.

The music video doesn't have much meaning or depth to it. The lyrics are shown on the screen, and appear to be scanning across his face, this must have been a deliberate choice. It could be interpreted that all music artists are made to be confined into a box and made to perform. The water could be to signify that he is being drowned in his own work, & at the end he breaks free from the water.

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